Managing Supply Chain Networks: Building Competitive Advantage In Fluid And Complex Environments (FT Press Operations Management) [Hardcover] Alexandre Oliveira (Author), Anne Gimeno (Author) USE KNOWLEDGE AND INNOVATION TO MAXIMIZE VALUE FROM TODAY’S SOPHISTICATED, FAST-CHANGING SUPPLY NETWORKS Build integrated, complementary supply networks that work together to win Accelerate the cycle from needs identification to product/service launch to customer experience Create long-term strategy